HomeAbout SensometricsOur PhilosophyServicesNews & Articles
Our Name and LogoOur FacilitiesDr Robert McBrideWarwick Hoare

 

 

 Warwick M. Hoare
(BA, QPMR, FAMSRS)

Warwick M. Hoare is Managing Director of SensoMetrics Pty Ltd and a non-executive Director of the Board of AGB Nielsen Media Pty Ltd. He was formally Chief Executive of Millward Brown Australia, one of Australia’s largest Market Research companies and Chairman of its subsidiary, Newspoll.

He has spent over thirty years in the market research industry in Australia, Europe and the U.S., is a Fellow of the Market Research Society and past Chairman of the Association of Marketing Research Organisations.

His role at SensoMetrics is the general management function, with specific responsibilities for IT, staffing and the efficient operation of the research facilities. His experience in marketing and marketing research consulting forms an important part of the client service support offered
by SensoMetrics.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Dr Robert McBride
  Chairman of SensoMetrics

 

Our Facilities

  The SensoMetrics facility was expressly designed for consumer sensory testing.

 

About SensoMetrics
  The premise of SensoMetrics is that the success of any product offering a sensory experience is built upon the quality of that experience.

 

Our Name and Logo

  'SensoMetrics' is almost self-explanatory: the measurement of sensory experience.

 

 

 

Dr Robert McBride
  Chairman of SensoMetrics

 

Our Facilities

  The SensoMetrics facility was expressly designed for consumer sensory testing.

 

About SensoMetrics
  The premise of SensoMetrics is that the success of any product offering a sensory experience is built upon the quality of that experience.

 

Our Name and Logo

  'SensoMetrics' is almost self-explanatory: the measurement of sensory experience.