Everything we need to know
about the world is transduced
through our senses
Everything we know about the world is received and interpreted via our senses.
In the world of consumer products, the product experience is a sensory experience. Visual appeal, sound, taste, flavour, aroma, texture, feel – these determine product success. Advertising and other forms of image-building entice consumers to try; the product experience ensures they continue to buy.
How can we measure ‘the product experience’?
As the critical factor behind product success, it demands rigorous measurement.
This is the domain of SensoMetrics. Using our 30+ years of experience in sensory evaluation and psychophysics, we are able to measure the product experience more precisely than ever before.
We can actually identify the factors in product acceptance.
Everything we need to know
about the world is transduced
through our senses
Everything we know about the world is received and interpreted via our senses.
In the world of consumer products, the product experience is a sensory experience. Visual appeal, sound, taste, flavour, aroma, texture, feel – these determine product success. Advertising and other forms of image-building entice consumers to try; the product experience ensures they continue to buy.
How can we measure ‘the product experience’?
As the critical factor behind product success, it demands rigorous measurement.
This is the domain of SensoMetrics. Using our 30+ years of experience in sensory evaluation and psychophysics, we are able to measure the product experience more precisely than ever before.
We can actually identify the factors in product acceptance.