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SensoMetrics Purchase Cycle

 

 

 

SensoMetrics Purchase Cycle

Good advertising creates awareness, which in turn leads to trial. 

After this, however, it is the sensory impact of the product (positive or negative) that determines whether or not it succeeds in the market place.

Success by definition lies in continued purchase; the brand becomes part of the individual's repertoire as the circular process of trial, approval and reinforcement continues.


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Copyright © 2011 SensoMetrics Pty Ltd

Copyright © 2011 SensoMetrics Pty Ltd

 

 

 

 

The Three Elements

  The three elements to SensoMetrics' philosophy are: Product Experience, Measurement, and Cause and Effect.